Rockbros Opens First Store in Southern Hemisphere — Melbourne

On June 8, 2025, ROCKBROS opened its first brand store in the Southern Hemisphere, located in Melbourne, Australia.

Rockbros has deeply rooted its enduring brand spirit and passion for cycling in the vibrant land of the Southern Hemisphere.

He has been passionate about cycling since his school days. Inspired by seniors who explored routes around Hangzhou, he graduated in 2003 and, by 2005, decided to turn his love for cycling into a business. That passion has stayed with him ever since.

Starting as a cycling gear distributor, ROCKBROS has grown over nearly 20 years into a one-stop cycling brand serving riders in more than 100 countries, accompanying countless cyclists on their journeys worldwide. ROCKBROS has turned its passion for cycling into the core of its business DNA.

The Heidelberg store in Germany is set to officially open in early July, followed by the grand debut of our U.S. brand store at the end of July. Stay tuned for more exciting updates!