ROCKBROS and ITM Team Up for the Future

        On May 9, 2025, ROCKBROS Group held a grand strategic partnership signing ceremony with ITM, a renowned Italian brand specializing in professional bicycle components, at the ROCKBROS headquarters in Yiwu, Zhejiang, China.

ROCKBROS Group founder Zhang Xingang (left) and ITM CEO Luigi Seghezzi (right)

The visiting ITM representatives included CEO Luigi Seghezzi and General Manager Ms. Amy Lai. They were warmly welcomed by Mr. Zhang Xingang, founder of ROCKBROS.

Led by the founder of ROCKBROS, the ITM delegation toured the ROCKBROS offline retail store in depth. From the full range of complete bikes to an extensive selection of apparel, gear, and cycling accessories, every detail highlighted ROCKBROS's exceptional capabilities in supply chain integration and product innovation.

As a global one-stop brand for cycling and outdoor sports, ROCKBROS Group’s partnership with the renowned Italian cycling components brand ITM marks a powerful alliance. Guided by a long-term vision, ROCKBROS continues to deepen its commitment to innovation and R&D, leveraging 15 years of supply chain expertise and outstanding channel service capabilities.

This aligns perfectly with ITM’s development philosophy. Combining cutting-edge technological innovation with decades of success, ITM is dedicated to delivering outstanding solutions through superior design, durability, and lightweight engineering. The brand has collaborated with numerous well-known partners, and its products have been trusted by many Tour de France champion riders.

Embracing a spirit of openness and collaboration, both parties are committed to delivering higher-quality products and services to consumers worldwide, enhancing the overall cycling and outdoor experience.

At the signing ceremony, ITM CEO Luigi Seghezzi and ROCKBROS founder Mr. Zhang Xingang each expressed their best wishes and expectations for the partnership. Following their remarks, both parties officially signed the strategic cooperation agreement.

This moment signifies not only mutual trust and recognition of each other's brand legacy, but also a shared optimism for the future of their collaboration.

Under this partnership, ROCKBROS Group becomes the exclusive online and offline distributor of the ITM brand in mainland China, while also taking on global channel sales responsibilities.

After the ceremony, when asked whether ITM would develop new products tailored to the Chinese market, ITM CEO Luigi Seghezzi responded:

"The global trend is clearly shifting toward mainland China. ITM will adapt to the unique characteristics of the Chinese market and work closely with ROCKBROS to develop products that meet the needs of local consumers."

Both parties agree that lasting brand vitality comes from market-driven design—by gathering consumer insights, providing focused feedback for creative development, and leveraging each other’s strengths to co-create superior products.

This strategic partnership represents not only a union of products and industries but also a deep integration of both companies’ cultures and values. By combining their international perspectives to empower the local market, strengthening supply chain systems, driving innovation through creative product design, and refining service quality via global offline brand stores, they aim to elevate the entire cycling experience.

As ROCKBROS’ slogan says, “Ride the World with You,” a brand can only journey far and last long when its products continuously innovate to stay vibrant and its services truly resonate with consumers.